It doesn’t matter if you’ve been in business for a couple of years now or if you are new in the field. Increase in e-commerce sales is undoubtedly an advantage to your company. An essential tip to keep in mind to make it possible is that you have to keep up with the new trends.

Consumer habits have changed a lot, considering the e-commerce side of the business. Let us see how quickly you can make it happen in the shortest possible time.

Gather your e-commerce data and analyse it
If you want to achieve good sales, you first have to understand the position of your business currently. Analyzing the data from your business will give you a pretty good idea of what methods you would have to pursue to achieve your target. However, this isn’t an easy task. There’s a lot of data generated from e-commerce websites, and it can be quite a task to distinguish what data is essential and what would not be helpful. Let’s get into how you can do that.

Know your customers
Knowing your customers is key to success, for every business. Analysis helps in generating data like where your customers live, how old they are, when they are online, if they have kids and so on. You need to start by researching how this data would be important for your business. By being aware of little things like these, you can get your products advertised to your customers at the right time, with the right promo messages. This will highly increase the chances of increasing your revenue.

Familiarize yourself with Google Analytics
At first glance, Google Analytics might look complex, and might make you feel like not going into it at all in the first place. However, you need to know that although data generated from e-commerce can be huge, if you know what you’re looking for, the whole thing is pretty easy. So, make a list of whatever information you want to know, and extraction will be an easy job from there onward. Here are a few things to get you started – paid traffic performance, organic traffic performance, onsite search data, site speed, product performance and conversion path data. When you get these, all you need to know is how to make the best use of them.

Increase conversion rates
Even a small twenty per cent increase in conversion rates will help you increase your sales. To increase your conversions, you will have to focus on the product page because that is where most customers make their decisions. Start by building the customers’ trust. Display the SSL certificate on the products’ page and build a unique selling proposition and make sure that you highlight it. Also, see to it that customers can easily contact you without having to navigate their way through it. Displaying details like sale time, number of units left, etc., would also help. Another important thing is to have customer reviews. Most people want some kind of proof before buying and customer reviews are a great help.

Use Google Ad-words
This is something all e-commerce businesses need to use. You have to identify your best selling products and your most relevant keywords to improve traffic.

Work on email marketing
Email marketing is still one of the most efficient ways to drive in traffic for your business. Also, it is not only low cost but an excellent way to form relationships with your customers.

If you do these properly, you are off to a pretty good start and with enough effort, you’re sure to increase your store sales soon!